Innovatus developed the brand identity for Vomax Cinemas, a project partly developed by UK Amtech Ltd. After gaining a comprehensive understanding of the cinema’s offerings and requirements, we crafted the logo and branding concepts, brand style guide, signage, and packaging for all related collateral. We conducted an in-depth analysis of the cinema industry, identifying trends, competitor positioning, and audience preferences to shape the branding strategy. We developed a brand positioning strategy to establish Vomax Cinemas’ unique identity and differentiation in the market. Initial concepts were created with a focus on visual style, tone, and brand values that resonate with the target audience.