Innovatus led a comprehensive branding project for ADP/ADM, covering brand identity creation, naming, and the development of corporate branding guidelines. The agency undertook in-depth design research, creative ideation, and an iterative feedback process to establish a cohesive brand identity. This included the creation of a unique logo, color palette, typography, and consistent applications across digital and print media. Additionally, Innovatus crafted a detailed brand manual to ensure the brand’s uniform application across all platforms.